Donor Retention Resources from AFP
Books, articles, audiotapes and links to help you find the best information available on donor retention and donor attrition.
AFP Planning to Keep Your Donors Workshop
The AFP Planning to Keep Your Donors Workshop is now available for all AFP chapters to offer to members. The workshop is based on data collected via the Fundraising Effectiveness Project. The annual survey indicates that nonprofits are losing nearly as many donors and gifts as they gain each year.