The groundbreaking annual Fundraising Effectiveness Survey, piloted in November 2006, collects fundraising data from nonprofit organizations beginning with data for 2004-2005. The Fundraising Effectiveness Survey enables participating groups to measure and compare their fundraising gain and loss ratios to those of similar organizations. Participants can use this industry data, which AFP offers free, to make better-informed, growth-oriented budget decisions to boost donor revenue.

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Donor Software Workgroup

A critical element in the success of the Fundraising Effectiveness Project (FEP) has been the cooperation and support of the members of the AFP Donor Software Workgroup. Collectively, these firms serve more than 50,000 nonprofit clients.

In 2007, the Donor Software Workgroup assisted with the design of the FEP survey. The firms have developed software modules that eliminate the need for their clients to key the fundraising performance data manually into the survey instrument.

The FEP has developed a standard Gain/Loss Growth-in-Giving Performance Report for use by all nonprofits to measure their growth in giving, and most participating software firms have incorporated the FEP standard report into their reporting modules.

Participating firms (2014) include:

  • Abila
  • Avectra
  • Blackbaud
  • Bloomerang
  • Cascade
  • Clearview CRM
  • DonorPerfect Fundraising Software
  • MatchMaker FundRaising Software
  • Metafile (Results Plus)
  • NeonCRM
  • PhilanthrAppeal (FundTrack Software)
  • ROI Solutions
  • Telisma Fundraising
  • Telosa Software (Exceed!)