The groundbreaking annual Fundraising Effectiveness Survey, piloted in November 2006, collects fundraising data from nonprofit organizations beginning with data for 2004-2005. The Fundraising Effectiveness Survey enables participating groups to measure and compare their fundraising gain and loss ratios to those of similar organizations. Participants can use this industry data, which AFP offers free, to make better-informed, growth-oriented budget decisions to boost donor revenue.

2016 Fundraising Effectiveness Survey Report

2016 FEP Donor Retention Supplement

2015 Fundraising Effectiveness Survey Report


2015 FEP Donor Retention Supplement

The 2015 FEP Donor Retention Supplement is a follow up to the FEP annual survey focusing exclusively on retention.  A vital part of any organization’s success is the retention of its supporters, and this supplement explores the relationship of retention to an organization’s size, age, sector, and average gift value.  This supplement provides benchmarks for the non-profit industry to compare retention rates and set strategies to improve them.

2014 Fundraising Effectiveness Survey Report

2013 Fundraising Effectiveness Survey Report

2012 Fundraising Effectiveness Survey Report

2012 Fundraising Effectiveness Factsheet

2011 Fundraising Effectiveness Survey Report

2011 FEP Donor Retention Supplement

2010 Fundraising Effectiveness Survey Report

2009 Fundraising Effectiveness Survey Report

2008 Fundraising Effectiveness Survey Report

Donor Software Workgroup

A critical element in the success of the Fundraising Effectiveness Project (FEP) has been the cooperation and support of the members of the AFP Donor Software Workgroup. Collectively, these firms serve more than 50,000 nonprofit clients.

In 2007, the Donor Software Workgroup assisted with the design of the FEP survey. The firms have developed software modules that eliminate the need for their clients to key the fundraising performance data manually into the survey instrument.

The FEP has developed a standard Gain/Loss Growth-in-Giving Performance Report for use by all nonprofits to measure their growth in giving, and most participating software firms have incorporated the FEP standard report into their reporting modules.

Participating firms (2014) include:

  • Bloomerang
  • Telisma Fundraising
  • PhilanthrAppeal (FundTrack Software)
  • DonorPerfect Fundraising Software
  • Cascade
  • The Raiser’s Edge ® (Blackbaud)
  • eTapestry (Blackbaud)
  • Avectra
  • Abila
  • SofTrek
  • ROI Solutions
  • MatchMaker FundRaising Software
  • Telosa Software (Exceed!)
  • Metafile (Results Plus)