[INFOGRAPHIC] 2016 National Fundraising Fitness Statistics (NFFS)

The National Fundraising Fitness Statistics (NFFS) provides over 150 metrics across giving levels to allow organizations the ability to compare performance. It is this act of measuring and comparing that allows organizations to identify areas that could be improved.

Understanding how your organization is performing is the first step to identifying strengths and weaknesses.

Take for example the Pareto principle represented in the infographic below, the standard 80/20 rule does not directly relate to non-profit fundraising. As you can see, it is actually 88 percent of the revenue being generated by 13% of the donors.

The Fundraising Effectiveness Project and the Growth In Giving Initiative Data providers have made this type of analysis possible for the first time. It is now available for free on the tools section of this website.


Bill Levis
Bill is Project Manager of AFP’s Fundraising Effectiveness Project (FEP) and an Affiliated Scholar in the Center on Nonprofits and Philanthropy at the Urban Institute in Washington, D.C.He has a long history of investigation into fundraising costs and productivity with numerous articles, papers and projects going back to the 1970s, when he organized and directed the NSFR Fundraising Cost Study (1975–1981).
Posted in FEP News, Research.

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