Measuring Donor Participation by Giving Levels

Gift reports provide total dollars raised, a valuable summary.  But, how much can we learn about donor participation from total dollar raised?  Important clues can be found in two gift report areas from 2015-1016 research data provided by AFP’s Fundraising Effectiveness Project (FEP). 1. Donor Renewal Levels:  Donor retention studies include measuring how many new […]

The 3 Step Crash Course in Winning Back-Lapsed Donors

Nonprofits are constantly facing the problem of annual or recurring donors lapsing into inactivity. Unfortunately, far too many organizations make the mistake of not distinguishing their lapsed donors from other donor groups. They’ll send these lapsed donors the same correspondence as their active donors or, even worse, prematurely mark them as inactive and ignore them […]

Why Donor Retention Matters and How Stewardship Plays An Important Role

This post originally appeared on ADRP and was republished with permission. In my role as a Regional Collaboration Manager for YMCA of the USA, I travel throughout my assigned region helping local YMCAs to maximize the effectiveness of their fundraising efforts. Recently my teammates and I were working with a YMCA to analyze their fundraising […]