World’s Largest Giving Database Finds Modest Growth in 2017 Giving, Retention Rates

Overall donations to charities in the U.S. increased by 2% in 2017 while the number of donors increased by 0.7%, according to the Fundraising Effectiveness Survey Report. The report, a product of the Fundraising Effectiveness Project (FEP) and the Growth in Giving database—the world’s largest database of actual charitable donation history—also found that the donor […]

Fundraising Effectiveness Project Quarterly Fundraising Report for Q2 2017

Our latest Quarterly Fundraising Report™ is out, and the numbers are a bit sobering. The Quarterly Fundraising Report™ provides vital intelligence on the health of the nonprofit industry. Revenue and retention metrics report on year-to-date (YTD) performance compared against the prior year for all of the organizations included in the survey. You can download the […]

76/4, 89/14, 96/33: The New Fundraising Rules You Need to Know

As a fundraiser, you probably know the 80/20 rule: About 80 percent of your gifts will come from approximately 20 percent of your donors. The 80/20 rule is based on the Pareto concept: a small proportion of causes produces a large proportion of result. The general 80/20 rule appears in many different professions, including science, […]

[INFOGRAPHIC] 2016 National Fundraising Fitness Statistics (NFFS)

The National Fundraising Fitness Statistics (NFFS) provides over 150 metrics across giving levels to allow organizations the ability to compare performance. It is this act of measuring and comparing that allows organizations to identify areas that could be improved. Understanding how your organization is performing is the first step to identifying strengths and weaknesses. Take […]

What Drives Donor Loyalty? Findings from the Latest Donor Research

We have a tradition of presenting “sneak peeks” of our donor research at AFPFC prior to releasing it to the greater public. We believe it’s important to do this to garner the reactions and questions from fundraising professionals out in the field every day. And, of course, because we can’t wait to share our findings! […]