Keeping A Finger On The Pulse Of Your Organization’s Health

We all know that fitness is important to stay healthy, focused, and to overall enjoy our lives. Yet have you ever approached your nonprofit’s fundraising data the same way as you would your own health? When you’re first starting a training program, you don’t immediately jump into the heaviest weights or the highest incline on […]

Why Donor Retention Is A Game Of Musical Chairs

During many of the presentations I give around North America, I often share research data from the Panel Philanthropy Study regarding the number of charities supported annually and year after year by households in the United States. Among the many key points of the research study are two sets of data points that every single […]

The 3 Step Crash Course in Winning Back-Lapsed Donors

Nonprofits are constantly facing the problem of annual or recurring donors lapsing into inactivity. Unfortunately, far too many organizations make the mistake of not distinguishing their lapsed donors from other donor groups. They’ll send these lapsed donors the same correspondence as their active donors or, even worse, prematurely mark them as inactive and ignore them […]

Confessions of a Fundraiser

Being a fundraiser for over 20 years and living in a community with a professional fundraisers organization not affiliated with AFP International, I thought I was doing a great job keeping up with the trends in the field.  After all, I have an advanced degree, attend professional development workshops and webinars, read books and articles, […]

The 80/20 Rule Is Alive And Well In Fundraising

We have all heard some form of the 80/20 rule as it is mentioned so many times in our daily lives. Some examples heard over the years include: 80% of the crops harvested come from 20% of the farms 80% of sales come from 20% of the sales force 80% of TV is viewed by 20% […]