FEP News Research

[INFOGRAPHIC] 2016 National Fundraising Fitness Statistics (NFFS)

The National Fundraising Fitness Statistics (NFFS) provides over 150 metrics across giving levels to allow organizations the ability to compare performance. It is this act of measuring and comparing that allows organizations to identify areas that could be improved.

Understanding how your organization is performing is the first step to identifying strengths and weaknesses.

Take for example the Pareto principle represented in the infographic below, the standard 80/20 rule does not directly relate to non-profit fundraising. As you can see, it is actually 88 percent of the revenue being generated by 13% of the donors.

The Fundraising Effectiveness Project and the Growth In Giving Initiative Data providers have made this type of analysis possible for the first time. It is now available for free on the tools section of this website.



The 80/20 Rule Is Alive And Well In Fundraising

We have all heard some form of the 80/20 rule as it is mentioned so many times in our daily lives. Some examples heard over the years include:

  • 80% of the crops harvested come from 20% of the farms
  • 80% of sales come from 20% of the sales force
  • 80% of TV is viewed by 20% of the viewing audience