World’s Largest Giving Database Finds Modest Growth in 2017 Giving, Retention Rates

Overall donations to charities in the U.S. increased by 2% in 2017 while the number of donors increased by 0.7%, according to the Fundraising Effectiveness Survey Report. The report, a product of the Fundraising Effectiveness Project (FEP) and the Growth in Giving database—the world’s largest database of actual charitable donation history—also found that the donor […]

Sluggish First Quarter 2018 Raises Concerns for Year-Long Giving Outlook

While relatively little giving occurs in the first three months of the year, data from the Fundraising Effectiveness Project’s (FEP) 2018 First Quarter Report shows some early warning signs for charities and giving. The Report, which looks at giving data from January to March 2018 and compares it to the same time period in 2017, […]

Fundraising Effectiveness Project Quarterly Fundraising Report for Q2 2017

Our latest Quarterly Fundraising Report™ is out, and the numbers are a bit sobering. The Quarterly Fundraising Report™ provides vital intelligence on the health of the nonprofit industry. Revenue and retention metrics report on year-to-date (YTD) performance compared against the prior year for all of the organizations included in the survey. You can download the […]

76/4, 89/14, 96/33: The New Fundraising Rules You Need to Know

As a fundraiser, you probably know the 80/20 rule: About 80 percent of your gifts will come from approximately 20 percent of your donors. The 80/20 rule is based on the Pareto concept: a small proportion of causes produces a large proportion of result. The general 80/20 rule appears in many different professions, including science, […]

Keeping A Finger On The Pulse Of Your Organization’s Health

We all know that fitness is important to stay healthy, focused, and to overall enjoy our lives. Yet have you ever approached your nonprofit’s fundraising data the same way as you would your own health? When you’re first starting a training program, you don’t immediately jump into the heaviest weights or the highest incline on […]

6 Metrics Fundraisers Can Use to Improve Their Growth in Giving

Ask any fundraiser if tracking their donors giving history is important and the answer should undoubtedly be “yes!” Unfortunately, living in today’s world of Big Data can lead anyone to easily get lost in its vast sea of data points (check out this article in Scientific American about just how big our world of Big […]

Why Donor Retention Is A Game Of Musical Chairs

During many of the presentations I give around North America, I often share research data from the Panel Philanthropy Study regarding the number of charities supported annually and year after year by households in the United States. Among the many key points of the research study are two sets of data points that every single […]

Measuring Donor Participation by Giving Levels

Gift reports provide total dollars raised, a valuable summary.  But, how much can we learn about donor participation from total dollar raised?  Important clues can be found in two gift report areas from 2015-1016 research data provided by AFP’s Fundraising Effectiveness Project (FEP). 1. Donor Renewal Levels:  Donor retention studies include measuring how many new […]

[INFOGRAPHIC] 2016 National Fundraising Fitness Statistics (NFFS)

The National Fundraising Fitness Statistics (NFFS) provides over 150 metrics across giving levels to allow organizations the ability to compare performance. It is this act of measuring and comparing that allows organizations to identify areas that could be improved. Understanding how your organization is performing is the first step to identifying strengths and weaknesses. Take […]