Welcome to the Fundraising Effectiveness Project!


You can download past Fundraising Effectiveness Project reports on fundraising and donor retention.

View Now


Check out these free downloadable measurement tools from the Growth in Giving Initiative (GiGi).

View Now


Browse more free nonprofit resources from FEP, AFP and other trusted partners.

View Now

Who We Are

The goal of the Fundraising Effectiveness Project (FEP) and the emerging Growth in Giving Initiative (GiGi) is to help grow philanthropy’s share of the GDP. FEP and GiGi pursue this goal by providing nonprofits with tools for tracking and evaluating their annual growth in giving. Growth in giving is the netof gains in giving minus losses in giving. Nonprofits raise more money by investing more money in growth-oriented fundraising strategies that both increase gains and reduce losses. The FEP is focused on “effectiveness” (maximizing growth in giving) rather than “efficiency” (minimizing costs). FEP conducts an annual survey, provides useful growth in giving performance measurement tools and publishes gain(loss) statistics in a yearly report through a partnership between AFP, The Urban Institute and participating donor software firms. The FEP and GiGi resources support growth-oriented fundraising programs.